Naturally, their customer experience gets better. Improved customer experience: When a briefing process is implemented, customers feel they are being listened to, that responsibilities and deadlines are clear, and the results are more in line with what they were looking for.Social media briefs are the perfect tool to comprehend what business needs the client wants to solve. The better understand what their clients need: Most of the time, communicating through email or unstructured Zoom meetings is not the best way to capture what the client’s problems are. Benefits of Implementing a Good Social Media Agency BriefĪfter working side by side with several marketing agencies and freelancers, we’ve found that the ones who utilize briefs experience several benefits compared to the ones that don’t: So, if you are in the line when it comes to writing a creative brief for your next social media campaign, remember that it may take a couple of hours but you will be saving hours, improving the stakeholders’ experience, and drastically increasing the chances of success. ![]() It’s a method of communication between the social media manager and the client (their employee or a company) that is clear and transparent. It’s a place where everyone that is involved in the project can go and check. It is a way to collect information from the agency and the efficient client. Many professionals in the marketing space believe that this document contains only information about the creative direction, and although that’s true, a social media brief is much more than that. ![]() No matter if you are an agency, a freelancer, or an employed social media manager, building one and using it to guide your efforts will help your work more effectively. ![]() A social media brief is a document that possesses all the details necessary to lead a successful social media marketing campaign.
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